L’Oréal Luxe France
Camille PAGNY
Training program - Black Friday & Holiday season
For the Black Friday and Holiday peak season, L'Oréal Luxe aimed to strenghten retail performance and ensure Beauty Adivsors were fully equipped to handle high-trraffic periods.
For that, I developed a multi brand training program designed to reinforce the L'Oréal Luxe selling method and align all teams on key fragrance priorities across the Portfolio.
The module brought toghether fragrance pillars, strategic seasonal launches and clear, activation-driven retail behaviors.
The goal was to deliver content that was intuitive, memorable and immediately applicable on the shop floor.
Project Deliverables
A structured multi-brand training module anchored in the L'Oréal Luxe selling method.
Product deep-dives covering fragrance icons and priority launches for the season.
Actionable retail behaviors tailored to peak traffic: fast discovery tools, simplified product storytelling, and effective upsell/cross-sell techniques.
Custom visual assets to support knowledge retention and help Beauty Advisors speak about each brand with confidence
An activation-driven learning architecture, where every section translated into a gesture, a phrase, or a reflex to apply instantly in-store.
Intended Impact
Create a cohesive training experience across multiple luxury brands.
Strenghten product mastery ahead of the biggest commercial season.
Boost advisor confidence with clear, concise, premium learning materials.
Improve conversion experience during Black Friday & Holiday peaks.
