About
What has always drawn me in is the way a Maison expresses itself, through its history, its heritage, its gestures, and its products.
A fragrance, a texture, a bottle, a formula detail: each carries a message, if you know how to read it.
This is the language I chose to understand and to pass on.
My journey has taken me from the retail floor (Sephora, Clarins, Chanel) to digital learning within agencies, and then to the Learning & Development departments at PUIG and L’Oréal.
Through these experiences, I’ve come to understand that training is not only about presenting a product, it’s about giving every team member the ability to understand a Maison’s heritage and bring it to life for the client.
My approach
I design training experiences that translate a Maison and its products into tools that retail teams can truly use.
I always work with three principles:
Clarity
Go straight to the essential, without ever diluting the message.
Clarity is the art of making information instantly understandable, structured, and fluid.
Activation-Driven
I design every tool to live on the retail floor to trigger immediate, lasting action.
Elegance
A balanced tone, a controlled rhythm, a refined composition.
The precision that elevates every piece of content.
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